A “young pretender” to social publishers such as LadBible and UniLad is on course to double its headcount and revenue in 2022 as it gears up for “scalable growth”.Ancoats firm KOMI Group was established in 2016 by Andrew Trotman, Ryan Williams and Matt Thomas after first connecting through direct messages on Twitter. The company started with growing 15 sport-related Twitter pages, which were mainly parody based, before launching its first global brand called It’s Gone Viral on Facebook towards the back end of 2016. It rebranded to KOMI Group in 2020 and restructured to form dedicated social media (KOMI Media), marketing (KOMI Social) and licensing (ARK) teams. READ MORE: Influencer fashion brand In The Style’s founder steps aside as new CEO named In an exclusive interview with BusinessLive Mr Trotman, who serves as th …
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