Tech entrepreneur aims to shake up hotel industry

A Birmingham tech entrepreneur is launching a crowdfunding campaign for a new platform which aims to simplify services in the hotel and hospitality industry.
Called Superbutler, the website digitises typical services customers might want while staying at a hotel such as ordering meals, booking spa treatments, taxis and table reservations and submitting requests for things like laundry and meeting rooms.
It can also register customer complaints or other issues and give hotel managers data insights into a business’ operations in real time such as tracking orders while also providing feedback to guests.

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Users will not be required to install an app or go through a lengthy registration process and the system works on mobile phones in several different languages.
Superbutler said the …
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