Summit extends Ann Summers digital relationship after safe search success

A Hull marketing specialist has extended its relationship with Ann Summers after helping generate a surge in interest online.
Summit has provided paid social and search engine optimisation to the saucy national retailer for the past two and a half years, helping the high street brand navigate safe searching and grow its visibility. It also successfully appealed “over-filtering” by Google, further boosting performance.
Now the C4DI team will support the 53-year-old business with paid search too, after driving a whopping 116 per cent increase in non-brand traffic – when people arrive at the website having searched for something other t …