Seasalt opens first standalone overseas store

Cornish fashion brand Seasalt has announced that it will open its first standalone store overseas.
The Falmouth-based brand is extending its longstanding partnership with New Zealand-based retailer, Ballantynes, which will see the retailer became the exclusive distributor for Seasalt across the country and open a number of Seasalt branded stores.
The first of these dedicated stores will open autumn 2023 in the Milford Centre, Auckland, with further locations to be confirmed.
Ballantynes became the first wholesale account for Seasalt in 2014 and more recently with the launch of the brand’s first international concept store, which opened as a branded area within the Ballantynes Christchurch store in 2021. Ballantynes will continue to sell the brand through its stores and online channels and will open a number of part …