Northumberland hotels boss calls on independent operators to collaborate

North East independent tourism operators are missing an opportunity to work together to unlock the region’s potential, a key hotelier has said.
James O’Donnell, head of commercial development at Northumberland’s Walwick Estate Group which includes boutique hotel Walwick Hall, luxury self catering accommodation Chesters Stables and nearby Grade II-listed Matfen Hall, says the region’s independent hotel, restaurant and attraction operators must “be bold” and join up to champion its selling points, both for domestic tourists and particularly for US visitors. Speaking to BusinessLive in the wake of a newly finished multimillion-pound redevelopment of Matfen Hall, Mr O’Donnell said the North East has some ” …