FINDING your fave festive chocs have all gone by Boxing Day is not just bad luck . . . or Granny being greedy.It’s all part of the clever marketing to make us buy more of the treats.
10By giving you a limited taste of the best ones means you’re more likely to desire and want another boxCredit: Shutterstock
10’There’s a huge amount of science, psychology and behavioural studies with the selection boxes’Credit: Alamy
Consumer expert Martyn James says: “There’s a huge amount of science, psychology and behavioural studies with the selection boxes.
“Though chocolatiers will tell you the most popular options are the most expensive to make, the fact is giving you a limited taste of the best ones means you’re more likely to desire and want another box.
“The unpopular ones mean the box lingers longer – which means you’re more likely to remember the brand.”
We found a tub of Celebrations contains 12 Snickers and only six Galaxy chocs.
And there are seven orange cremes in a tub of Roses, but only four truffles.
Lynsey Hope lifts the lid on it.
CADBURY DAIRY MILK FREDDO & FRIENDS
1026 chocolates for £4
CONTAINS: 26 chocolates – four treatsize Buttons, eight Freddo Caramel, four Freddo, ten mini fudge
TIN PRICE (420g): £4
PRICE PER CHOC: 15p
M&S FOOD OUR BIG SELECTION
1058 chocolates for £5
CONTAINS: 58 chocolates – four hazelnut in caramel, six coffee truffle, eight strawberry creme, four milk creme, six orange creme, four salted caramel, four caramel fudge, four biscuit in caramel, ten cream toffee, eight butterscotch eclair.
TIN PRICE (650g): £5
PRICE PER CHOC: 9p
NESTLE QUALITY STREET
1067 chocolates for £4
CONTAINS: 67 chocolates – five coconut eclair, eight orange creme, four caramel swirl, eight strawberry delight, six milk choc block, six toffee finger, six toffee penny, four green triangle, five orange chocolate crunch, ten fudge, five purple ones.
TIN PRICE (629g): £4