Bike company that pitched on Dragons’ Den experiences boom in US

A Bristol-based bike part manufacturer, which secured funding on the BBC’s Dragons’ Den , has forecasted sales of £20m in the US over the next five years after experiencing a cycling resurgence stateside during the pandemic.
Tru Tension, founded in 2015 by motorsport engineering graduate Chris Frappell, has seen online sales to the US of its maintenance products for bicycles, motorcycles, and karts grow by 250% over the past year.
The business has developed a range of tools including the Chain Monkey, a device which allows cyclists and motorcyclists to correct chain tension to improve riding performance as well as prolong sprocket and chain life.
Mr Frappel …
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