Bentley sees sales fall 11% but luxury personalisation grows

Premium carmaker Bentley saw sales fall 11% last year – but says levels of “luxury personalisation” are higher than ever.
The Crewe company said it sold 13,560 luxury cars over the year, which was down on 2022 but still marked its third best year. It had warned in July that it was facing tough trading conditions.
Bentley saw its sales fall by 18% in both China and the UK, with sales in Europe down 15% and in the Americas down 9%. But sales rose 5% in Asia-Pacfic and 2% in the Middle East, India and Africa.
The group said some three quarters of customers added bespoke configurations from its Mulliner division, representing a rise of 43% on 22%. That marks a continuation of its strategy of focusing on growing the amount of profit on each sale, and Bentley said that showed “an indication of the desire for truly unique exclusivity in the luxury industry”
Bentley, owned by the Volkswagen Group, said customers were increas …