Beer launch to help hard-hit hospitality could become annual event

A team of brewers and beer lovers have launched an ale designed to get people back into pubs and bars – and they hope the celebration of beer culture will become an annual event.
Manchester’s Track Brewing Co and Liverpool branding agency Continuous teamed up with suppliers to the beer industry to create Fusion Pale Ale. The ale will only be available in kegs at pubs and bars, in a move to encourage people to visit pubs and bars that have been hit hard by the cost of living crisis. Independent bars across the country held launch parties last night to mark the launch of 5.1% Fusion, with one being held at Dead Craft Beer Company in Liverpool.
David Beattie, senior client director with Continuous, came up with the idea fo …